Have your patients’ parents been flooding into your office waving around their smartphones for you to scan for payments, or talking about mobile payment options such as BitCoin?
What’s a BitCoin, you ask? Just another trendy form of virtual money. A passing fad that may get left behind when the next hot thing comes up. When you want to build your veterinary practice on a strong, solid foundation, we suggest you look to the original ultimate mobile payment option – checks.
The Big Picture
Checks are something that just about all of your patients’ parents have. Sure, checkbooks may have been forced out of the wallet by plastic payment options, but not every person qualifies for that credit or debit card. Even a routine checkup may cost more cash than people are comfortable carrying around. With checks, you’ve got a way to make payment available to the 9 out of 10 people who have checking accounts. That’s a pretty good ratio.
Making It Multiple
No one wants to think about a furry family member undergoing a major procedure, and the cost of such treatment can add to the anguish. While it’s possible to work out a plastic payment plan, with checks, you get to take advantage of a multiple check program. This lets users write up three to four checks to cover their bill, good for 30-45 days, while you remain covered against any bank issues. Consider it layaway, outside the retail sector!
Nine Lives, or Longer
Who would you trust if a pipe burst on the ceiling in your practice building? A plumbing contractor with a solid reputation, references, and strong roots in your community? Or someone new on the scene unverified and not validated? The money you receive for your services is your lifeline to be able to continue providing care for all the cats, dogs, and other animals you serve. After 30 years in the check processing industry, we’ve seen all kinds of trends come and go, yet checks stay in the picture.
Majorly Mobile
Whether it’s not carrying a specific line of food or having to turn down certain procedures, it’s tough to say no. So don’t say no to this major mobile payment option. Checks aren’t just portable, they’re quicker than you think. With desktop payment processing, you have verification authorization in about 60 seconds, on equipment you’ve already got at the veterinary practice. Some customers say it’s about as quick as a credit card swipe, but far more secure.
Plastic’s Just Not as… Cute
And then there are the checks themselves! You only have to flip through the back of a magazine or those newspaper coupon inserts to show that checks are still big business. Pet lovers can order breed-specific checks or even checks featuring their favorite cartoon animals like Snoopy, Garfield, and Hello Kitty. Writing on these checks can bring out a smile that no plastic swipe’s going to match. Your front office staff may even grin as they gather these checks for processing.
Bark Up the Right Tree
Let us give you a four-paws-up for taking care of the fuzzy, fluffy, scaly, winged, slithery, hoppety creatures who can't take care of themselves. Now come out of that hiding place, bark up the right tree, and download your free electronic check processing guide. It's stocked with all the information you need to see why checks have outlasted all the other payment options and why they should be considered for your own practice.
